News Update Pattaya: HARD ROCK INTERNATIONAL GOES PINK FOR PINKTOBER™ – 13th Annual Breast Cancer Awareness Campaign Rocks for the Cause

Pattaya, Thailand –Hard Rock International adds a pop of PINK this October in honor of the brand’s 13^th annual PINKTOBER™ breast cancer awareness campaign! Hard Rock’s commitment to breast cancer awareness & research continues for a 13^th year this October with PINK menu offerings, “PINK Sheets Rooms,” live music events highlighting local & emerging talent, & limited-edition merchandise benefiting the’ Thanyarak Foundation’

“Philanthropy has been a cornerstone for Hard Rock since day one, & our annual PINKTOBER program is an incredible example of the unique way Hard Rock Cafes, Hotels & Casinos around the globe are able to support a worthy cause,” said Annie Balliro, Sr. Director of Brand Philanthropy, Hard Rock International. “By combining tremendous music, rad merchandise, unique menu items, social media & creative local activation, Hard Rockers assist raise awareness, funds & most importantly support for the fight against breast cancer.”

Fan-fare – PINKTOBER & You

Hard Rock’s PINKTOBER givesfans the opportunity to show their promise to PINK throughout the month.  Fans can visit their local Hard Rock & party for PINK, dancing the night away to the sounds of icons & rising stars to benefit local breast cancer organizations. Eat & drink PINK with Hard Rock’s non-alcoholic PINK drinks & dining on PINK menu offerings.Get noticed in stylish shades of PINK with Hard Rock’s PINKTOBER merchandise including the PINKTOBER2012T-shirt, bracelet, robe, PINK Sheets,pin & more. Products are sold exclusivelyat Hard Rock properties worldwide, including Cafes, Hotels, Casinos & on www.hardrock.com.

Hard Rock Café Pattaya will be holding the ‘Pink Month’ in October 2012.Join us for the following pink fun:

Monday 1^stOctober – Pink Parade. The parade aims to raise awareness of breast cancer in Pattaya area. Comprised of staff from Hard Rock Hotel & Café Pattaya, Bangkok – Pattaya Hospital, Pattaya City Hall & Central Festival Pattaya Beach, & other friends, the parade starts off at 3pm at the Dolphin Roundabout & marches along the Beach Road. All are invited to join & let’s wear pink!

Friday 5^th October – Pink Night. Join us as the café turns pink for one night. Enjoy our pink cocktails, & pink Salmon. Dress in Pink to enter a draw to win rad prizes.

Saturday 6^th October – Pink Foam Party with DJ Poon. Free entry for all Thai ladies. Special drink promotions are on offer. Dance your night away!

Sunday 14^th October – Pink Plastic Fantastic. Enjoy our DJ’s, Mike ‘The Butcher’, & Ronny Slamma, spinning vinyl only all night from 8.00pm till 1am. Enjoy Pink Cocktails & 50% off all house pouring drinks all night.Entry Fee is THB 50.  Proceeds will be donated to our charity.

Pinktober Merchandise – A fantastic selection including Women’s Tee, pin, scarf & bracelet, available Rock Shop. Get’em while stock last.

Pinktober Donation Boxes – Located at Hard Rock Café, Lobby, Starz Diner, Soul Lounge & Pizzeria.

Proceeds from the sale of PINKTOBER products will benefit The Thanyarak Foundation’ with 75%of the retail price of each pin & 15% of the retail price of other products going directly to the cause.

For more information, check out our Facebook page – Hardrockcafepattaya.

For additional information on the PINKTOBER™ program, merchandise & local events, please visit www.hardrock.com.

About The Thanyarak Foundation

Thanyarak Foundation was founded on 9 November 1994 under the patronage of Her Royal Highness The Princess Mother. The objectives are to encourage the examination of breast cancer with high technology medical equipments, to develop breast cancer diagnosis by providing training to radiological technicians, to be information center for statistics & disseminating the knowledge to the citizens in different form of media & to conduct social activities together with other local & international non- profit organizations.

About Hard Rock International

With a total of 179 venues in 54 countries, including 140 cafes & 18 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is moreover known for its collectible fashion & music-related merchandise, Hard Rock Live performance venues & an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels & Casinos in Tampa & Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore, Punta Cana, Panama, Cancun & Vallarta.  Additional hotel & casino projects planned to open include Riviera Maya in 2013 & Abu Dhabi in 2014.  Additional announced hotel & casino projects include Aruba, Hungary & Northfield Park.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels & Casinos, visit www.hardrockhotels.com.  For more information on Hard Rock International, visit www.hardrock.com.

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